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Tier 3 — Good Fit

Fill your panel.
Then build a waitlist.

Membership-based primary care means every patient is recurring revenue. No insurance referrals. You need direct acquisition to reach your 400–600 patient panel — then content to maintain it.

Why concierge / DPC needs RunPractice.

Your model is simple: fill a panel of 400–600 patients, provide exceptional care, and build recurring revenue. The challenge is acquisition. Insurance doesn't refer to you. Patients need to understand what concierge medicine is, why it's worth the membership fee, and why your practice is the right choice. Content, SEO, and email nurture do that work for you — 24/7.

  • Cash-pay membership model requires 100% direct patient acquisition
  • Most patients don't understand concierge / DPC — education is essential
  • Panel capacity is limited — marketing must be targeted, not broad
  • Once panel is full, marketing shifts to waitlist management and retention
  • Competing with traditional primary care on perceived value
  • Long-term patient relationships make email nurture especially valuable
Membership
Revenue per Patient
model — $150–$300/mo per patient
5
New Patients / Month
Covers the entire RunPractice stack.
90 days
Time to Compound
SEO, content, and AI calibrate by month 3.

What we’d build
for your practice.

Recommended Plan: Starter

Every plan includes The Brain, dedicated account management, and a 3-month minimum commitment.

View Pricing

Ready to hand it all off?

Book a 20-minute discovery call. We’ll map your practice and show you exactly what we’d build.

Book Your Call →